Hi everyone,
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A
vibrant approach to everything,
including advertising |
I arrived safely in Dakar last Wednesday, after a mad dash
through the airport in Paris. Even the best-laid plans can go awry when you are
meeting a captivating woman with mesmerizing eyes for lunch in Paris. Once in Dakar. the lush colors and rich vitality combines with a slow-paced energy to create a unique atmosphere, where capitalism meets a laid-back approach to life.
At the airport in Dakar, airport officials, identifiable not by their clothes but the small badge around their neck, went out of their way to be helpful and protect you from scams – they clearly tolerate hustlers that throng the airport, but will not help them or facilitate their schemes. This has been true ever since – police officers passively observe scam artists, but have yet to appear in cahoots with scam artists, unlike other places I’ve been.
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| Taxis and colorful minibuses with no clear stops abound |
On my first full day in Dakar, I promptly – and
unintentionally – proceeded to get lost on foot. Confident in my GPS, I hadn’t
paid sufficient attention to my surroundings. In Dakar, addresses are
meaningless. I was attempting to navigate using my phone’s map (which was off
by over a mile, not surprising given that the Senegalese don’t use addresses)
rather than adopting the Senegalese way of seeing things. You have to look
beyond names and develop personal landmarks. As a result, navigating to and
from somewhere on foot becomes a much richer experience.
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| The WARC, my home base for the next three weeks |
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| Architecture is often uneven, seemingly providing a creative outlet... |
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| And gorgeous colors explode everywhere |
Having had some time to think about that experience, and the
initial sensation of being powerless to control things that came over me, I
think it’s emblematic of my need to adapt to the Senegalese way of doing things
more than anything else. I need to adjust to Dakar’s rhythm, and embrace the city’s vibrant
energy, a combination of friendliness and half-hearted hustling, classic scams
and a quasi-artistic injection of creativity in daily life.
As one of the rare Caucasians in Mermoz, a non-touristy
neighborhood, I quickly noticed I was a constant object of attention, but never
of hostile intentions. Taxis honk as they go by, hoping for a fare but not
expecting to get one. Street merchants in this area are similarly resigned to
the fact they won’t hook you.
In contrast, in the market, a clear tourist trap,
an eager salesman tries to sell me cheap fabric as authentic Senegalese cotton.
Laughing, I engage with him, but keep my hand in the pocket that has my cell
phone and the bulk of my cash. I quickly help draw attention to my back right
pocket, putting some bills in there as we talk. After trying to convince me
we’re best friends and that he’s given me outrageously good deals, we part
laughingly. As I walk away, I check: sure enough, my back pocket is inside out,
and the 2,500 cfa francs (about $4.00) are gone, along with the decoy wad of
bill-sized pieces of paper I folded into there. The rest of my money is safe.
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| In Dakar, you negotiate everything, including taxi fares (they have no meters) |
Next time, I hope to have stories about going into downtown
Dakar to see the main sites, and will talk more about my host family and their sense of community. Plus spending my first weekend in Dakar with no running water, nor electricity for part of the weekend.









A wad of decoys in your back pocket? That's a clever trick! Your African market tradecraft is enviable already.
ReplyDeleteThanks Bruce! High praise indeed coming from you
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